Unlock a clearer view of your performance with the Global Benchmark Report Series—a data-rich resource designed to help attractions industry professionals measure success and make informed decisions. Drawing on survey participation from operators, it provides detailed insights into admissions, staffing, guest behavior, revenue, and expense management. The reports explore key economic indicators, attendance patterns, spending habits, and park developments—offering both executive summaries and sector-specific breakdowns. It’s an essential tool for measuring success, optimizing operations, and making informed, data-driven decisions.
The Official Magazine of IAAPA
